With Mother’s Day around the corner, celebrities are taking part in a new social media kiss campaign called #YourMotherCares in an effort to raise awareness as well as funding for children’s mental wellness programs.
Maroon 5 frontman Adam Levine, late night talk show host Jimmy Kimmel, and country music star Blake Shelton were among a handful of celebrities to take pictures of themselves and their celebrity moms.
“We’re changing the dialogue from mental illness to mental wellness,” co-founders Feldstein and Noah write of the campaign. “Join the movement!”
Founded by a group of celebrity moms, Your Mom Cares is finding creative ways to fund programs for children’s and adolescent’s mental health.
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Back in 2014, Patsy Noah (Adam Levine’s mother) and Sharon Feldstein (Jonah Hill and Beanie Feldstein’s mother) collaborated on a public service announcement for the Affordable Care Act, and from there, the #YourMomCares campaign was born.
To join the challenge to “kiss children’s mental health issues goodbye,” all you need to do is post a photo kissing an amazing mother in your life, use the hashtag #YMCKissCampaign and challenge three friends to do the same, as well as a $5 donation on KissCampaign.com.
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