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All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. There's so much pressure these days to have the perfect eyebrows. They've got to be thick but not too thick, arched but not too arched, and so on and […]
Before Patrick Ta became celebrities' go-to makeup artist and founder of his namesake beauty brand, Ta lived several other lives in the beauty industry, though: At 18, he owned a tanning salon. After it went bankrupt, Ta pursued makeup by working at a MAC counter in Arizona. For 30 on 30, our ongoing series exploring […]
What's an award ceremony without award-worthy makeup to match? At the April 4 Screen Actors Guild Awards, Helen Mirren brought just that. She appeared throughout the night in a plethora of red gowns, paired with an on-trend brown smoky eye. The actor's makeup artist, Jo Strettell, revealed to Allure via a press statement exactly how […]
MILAN — In an unprecedented move in the Italian beauty landscape, leading cosmetics manufacturer Intercos Group has inked a five-year agreement with the University of Milano-Bicocca to team up in conducting scientific research on formulations and sustainable processes aimed at developing innovative beauty products. A shared laboratory hosting researchers and tech equipment from both parties will […]
LONDON — While the world is still disrupted by the virus, China has been largely COVID-19 free for almost a year. With global traveling a no-go, and mask-wearing here to stay, the nation’s beauty market has adjusted to this new reality with major developments in sales-driven online initiatives, clean and cruelty-free beauty, domestic duty-free shopping […]
SK-II is investing in original storytelling. The company has formed SK-II Studio, a global film studio division and content hub, through which it will release eight original films this year. Based in Singapore, the division is made up of about 50 employees. SK-II Studio’s first film, “The Center Lane,” will be released on March 29. […]
When influencer Tina Craig launched U Beauty in 2019, she didn’t predict the frenzy that would ensue. So, when it was time to restock after a global sellout within weeks of launching, Craig reordered as much product as possible, following its global sellout within weeks of launch. “We knew to order a lot, but imagine […]
As brands refocus their social media strategies around authenticity, influencer and brand founder Camila Coelho has nailed the friendly content marketing approach. At Beauty Inc’s Digital Forum, Coelho discussed her checklist for creating resonant videos and pictures. One of the litmus tests of quality content is an educational component. “When content teaches me something, it’s […]
Ahead of the game as ever, Clark’s Botanicals has become the first beauty brand to partner with Chess.com. Capitalizing on buzz from the Netflix show “The Queen’s Gambit,” the skin care brand will be cohosting a series of digital events on Chess.com, as well as the 200 million streamers it reaches on Twitch. The first […]
Bioré is the latest beauty brand to take on mental health. The Kao-owned skin care brand has unveiled a mental health initiative, dubbed the “Get That S–t Out” campaign. The campaign includes a partnership with the National Council for Behavioral Health, and aims to educate students of at least 100 colleges on mental health first […]