Beauty & Balance

Kate Upton Releases Wellness Brand, Found Active

American model and actress Kate Upton launched a beauty line today in partnership with Found Active, a wellness, cosmetics and skin-care brand. “Wellness is such a personal space for me,” said Upton. “My personal wellness journey was so important to me ultimately feeling fulfilled and confident and happy in my life. Part of that journey […]

Beauty & Balance

Making Beauty Brands Into BFs

Ping goes your cell phone, indicating a new message laden with emojis and full of advice. The text could have come from an old friend, but it was in fact sent by a different, more recent type of pal: a beauty brand. Welcome to the age of peer-to-peer marketing, a tactic that gained traction amid […]

Beauty & Balance

Could Coty’s Turnaround Succeed in 2021?

Is 2021 the year Coty Inc. finally turns around the business? The company has struggled since it bought 41 beauty brands from Procter & Gamble in 2016. Many of those brands showed up in rough shape, and Coty executives struggled to fix them. At the highest levels, Coty executives also struggled to keep their jobs […]