Beauty & Balance

Patrick Ta No Longer Cares If He's Relevant

Before Patrick Ta became celebrities' go-to makeup artist and founder of his namesake beauty brand, Ta lived several other lives in the beauty industry, though: At 18, he owned a tanning salon. After it went bankrupt, Ta pursued makeup by working at a MAC counter in Arizona. For 30 on 30, our ongoing series exploring […]

Beauty & Balance

Intercos Teams With Italian University for Joint Lab

MILAN — In an unprecedented move in the Italian beauty landscape, leading cosmetics manufacturer Intercos Group has inked a five-year agreement with the University of Milano-Bicocca to team up in conducting scientific research on formulations and sustainable processes aimed at developing innovative beauty products. A shared laboratory hosting researchers and tech equipment from both parties will […]

Beauty & Balance

China’s Beauty Market Reconfigures in Post-Pandemic World

LONDON — While the world is still disrupted by the virus, China has been largely COVID-19 free for almost a year. With global traveling a no-go, and mask-wearing here to stay, the nation’s beauty market has adjusted to this new reality with major developments in sales-driven online initiatives, clean and cruelty-free beauty, domestic duty-free shopping […]

Beauty & Balance

How Camila Coelho Keeps Content ‘Authentic’

As brands refocus their social media strategies around authenticity, influencer and brand founder Camila Coelho has nailed the friendly content marketing approach.  At Beauty Inc’s Digital Forum, Coelho discussed her checklist for creating resonant videos and pictures. One of the litmus tests of quality content is an educational component. “When content teaches me something, it’s […]

Beauty & Balance

Clark’s Botanicals Partners With Chess.com

Ahead of the game as ever, Clark’s Botanicals has become the first beauty brand to partner with Chess.com. Capitalizing on buzz from the Netflix show “The Queen’s Gambit,” the skin care brand will be cohosting a series of digital events on Chess.com, as well as the 200 million streamers it reaches on Twitch. The first […]

Beauty & Balance

Bioré Unveils Mental Health Initiative

Bioré is the latest beauty brand to take on mental health. The Kao-owned skin care brand has unveiled a mental health initiative, dubbed the “Get That S–t Out” campaign. The campaign includes a partnership with the National Council for Behavioral Health, and aims to educate students of at least 100 colleges on mental health first […]