Beauty & Balance

Exclusive: IEVA Readies to Disrupt the Personalized Beauty Model

PARIS — Jean-Michel Karam has never done anything in half measure. So it’s no surprise that his latest project — called IEVA — is gearing up to disrupt the personalized beauty model while remaining in sync with his quest to enhance human life.

Karam, a microelectronics expert, already sent shock waves through the industry after introducing in late 2010 IOMA, a skin-care brand using its own high-tech analysis devices in-store to help the creation of customized products and recommended regimens.

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